Gretchen McNeely worked for one year as a member of a UX team tasked with supporting Agile design processes, spearheading user research, visual / interaction design, and content, and partnering with clients and software development colleagues as a major financial provider underwent a digital transformation.
She'll present a case study of the work environment's challenges and advantages, outline the tools and structures that ultimately proved most helpful, and discuss ways the teams maximized cross-communication and minimized frustrations (well...) while executing with speed against a considerable task.
Gretchen will surface examples of instances where UX processes and standards butted heads with accepted Agile practices, as well as where cultures clashed, and how the teams resolved this. Lastly, she'll cover the remaining "thorns" that continue to typically cause friction between clients, Agile leads, and UX practitioners.
Gretchen McNeely is a UX and content strategist with a background in physical product, environmental and service design, and digital content. Her historical focus has been healthcare and consumer goods. Areas of expertise include: ethnography, information architecture, opportunity identification, and branded content strategy. Her additional professional interests include audio and conversational design, microinteractions, and wayfinding.
Gretchen holds an AB in German from Dartmouth College (Fulbright Scholar) and a master's degree in information science from the University of Michigan.----